"It's You" has self-reflective lyrics, expressing somewhat bitter sentiment, touching on "a love that is pain", and was inspired by the breakup of a relationship.
"It's You" was released as the album's first promotional single on February 25, 2016, along with its music video. Zayn performed "It's You" on The Tonight Show with Jimmy Fallon, on February 17, 2016 where the album's cover-art was also revealed. "It's You" was inspired by the breakup of a relationship (possibly from Little Mix's Perrie Edwards), with Malik stating, "It was a form of therapy for me, and it did help me get through" some personal issues, while he was writing it. "It's You" is a slow R&B intimate ballad that showcases Malik's falsetto as he sings the song's title during the chorus.
The music video was released on February 25, 2016. It was originally only available on Apple Music, however it was eventually uploaded onto Zayn's VEVO channel.
|Released||March 28, 2016|
|VEVO views||34,099,688 (as of March 31, 2018)|
In the United Kingdom, it debuted at number 48 on the Singles Chart, number 9 on the R&B Chart, and number 2 on the Asian Chart. In the United States, it was driven primarily by sales, it debuted at number 59 on the Billboard Hot 100 and number 19 on the Digital Songs chart. It received favorable reviews from music critics, both for the song — particularly Malik's vocals — and its music video. Stuff said it is "up there with some of the best R'n'B releases in the last year." The song was also praised by Neil Tennant of the Pet Shop Boys. According to him, "It's the most beautiful record."